If you are a tech founder like myself or have an inclination towards the notion of “let me build the next cool feature”, then pause for a moment.
It’s important to understand how is your product being used by your users/customers. You can do that in many ways:
- Google Analytics
- Hotjar/Smartlook - in-app recording
- Customer Feedback & Surveys
The idea is to see a patterns in the usage of your customers. If you can figure out why customers are using your product you can figure out what to do next, maybe:
- Improve an existing feature
- Fix the UX
- Delete a feature
Yes, often deleting a feature declutters the interface and give your product a breath of fresh air.
So, next time think first and then build your next feature.